An in-depth SWOT analysis that assesses both the internal strengths and weaknesses and external opportunities and threats environment of the company is given. The paper concludes with a value chain analysis which examines inbound logistics, operations, outbound logistics, marketing, and sales and services. Consequentially, the slight decline of sales and share prices in were followed by steady improvements in both these indicators a year later, thus escaping the hard to reverse grip of discounted prices felt by many other competitive retailers The Marketing Society,
SWOT analysis is meant to spark the strategic ray and to calculate the facts and figures which help for the strategic planning Mintzberg Strengths Marks and Spencer has many strengths but this research focuses mainly on the brand value of the organisation and wide range of products and different outlets which help to grow the business and the range it delivered to the public.
High recognition of the brand: Wide variety of products: Large number of stores and outlets: M arks and Spencer the giant in the uks high street history has about stores all over the world with stores in the Uk and above in over 40 countries Marks and Spencer, The numbers clearly say that large number of stores and outlets make the business wider and the sales even increase due to the wide range of products that Marks and Spencer has.
If the stores and outlets increases the strength of Marks and Spencer goes high day by day, as it can be available to all the commodities of the people for reasonable cost and good quality. M arks and Spencer has wide range of brands which really help the organisation.
Due to the wide range of brands the business of the organisation goes strength by strength Weaknesses Bad publicity as non trendy store: Marks and Spencer has a draw back in the market as the organisation is out fashioned and non trendy. These wrong assumptions are making the business low.
The management should develop new strategies to focus on the sales for the young people. Even the management failed in the past years to attract the new customers, the people who had trust on Marks and Spencer from the past years still shop but the new generations are not at all interested.
Some people say that Marks and Spencer is a shop for sixties and seventies but not for twenties and thirties. Manual working increases the costs: But in general the big organisations are keeping a focus on the new technologies for the efficiency of the work done.
Most of these technologies help to increase the productivity in less span of time but the main drawback of Marks and Spencer is not utilising the technology for effective use the manual work increases the cost and reduces the work efficiency it is recommended to Marks and Spencer to use the new techniques instead of increasing the manual hours and manual costs for trading.
There is no doubt that manual working increases cost. Marks and Spencer was stabilized in UK and even it started number of stores all over the world in the s.
After some dramatic changes it is clear that the expansion of the market have to come from the overseas. Labour party members were suggesting nationalising for the leading domestic retailers De Nardicole Internationalization was therefore seen as a tool that diverts everything from the market on the local basis.
Due to the export business only few international franchising relationships are made.
Importers of the St. Michael brandwho were familiar with the success of the brand in their countries started investing in the business of Marks and Spencer. In the early 90s St Michael franchises were operating a good business in 14 different economies. The picture has changed since then at the moment Marks and Spencer has about 70, employees in stores all over the world with above stores worldwide and stores in the UK.
Marks and Spencer has above 21 million visiting customers per week Marks and Spencer, Marks & Spencer is one the UKs leading retailers, having stores in home country and more than stores across the globe. Michael .
Executive summary. Marks & Spencer is one of the UK's leading retailers with over 21 million people visiting their stores each week. However, in the fiercely competitive market environment, operational management strategies are quite important for retailers to obtain a competitive advantage and access to greater income.
A general overview of Marks & Spencer is followed by a PESTEL analysis which offers a comprehensive look at the company’s strategic business environment.
An in-depth SWOT. A general overview of Marks & Spencer is followed by a PESTEL analysis which offers a comprehensive look at the company’s strategic business environment.
An in-depth SWOT. The strategic direction of Marks and spencer can be evaluated by using the TOWS matrix, Ansoff matrix which helps us to understand how marks and spencer can possible convert their weaknesses to strengths and their threats to opportunities.
Strategic Analysis of Marks & Spencer Plc. Introduction. This paper examines Marks & Spencer Plc – an iconic brand and one of the UK’s leading retailers. A general overview of Marks & Spencer is followed by a PESTEL analysis which offers a comprehensive look at the company’s strategic business environment.